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British Basketball League appoints new Chief Content Officer


The British Basketball League are delighted to announce the appointment of Jose Garnes as its new Chief Content Officer. 

Garnes joins the league having most recently spent three and a half years as Head of Content at SailGP, where he led the competitions content team. He was responsible for overseeing all aspects of SailGP’s content, including the production of the groundbreaking documentary series ‘Racing on the Edge’.

Prior to this, Garnes has held a variety of roles within the sports sector, including a senior producer role for Sunset+Vine where he worked with some of the world’s leading sports organisations  and branded content such as the International Olympic Committee, Red Bull and International Fencing Federation.  

Garnes’ appointment comes at a highly exciting time for British Basketball, as it continues to grow its content team in order to meet its ambition to produce a world class entertainment experience for its fans and partners. This hire is the first of a number of hires in the media and content department for the league, with interest in British Basketball continuing to soar across the UK, including record viewership figures throughout the 22/23 season so far. 

Speaking on his appointment to the role, Garnes said: 

“There has never been a better time to be involved with British Basketball, so I am delighted to be given the chance to join the league. The league has some truly exciting plans for its content department and I’m honoured to be given the opportunity to help fulfil its ambitions of becoming a world class content organisation. I look forward to showcasing the very best content for our clubs, players, fans and partners as the league continues to grow.”

The British Basketball League’s Chief Executive Officer, Aaron Radin, said:

“We’re thrilled to have Jose join to lead our content team.  We have demonstrated significant growth in the past year in content production, audience size and engagement and Jose’s appointment to lead our broadcast, digital and social media content will turbocharge those efforts and results.”



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