The NBA unveiled their Nike City Edition uniforms for the upcoming In-Season Tournament.
The NBA and Nike on Thursday unveiled the 2023-24 Nike NBA City Edition uniforms that will be worn throughout the upcoming NBA In-Season Tournament.
The Tournament tips off off Friday, Nov. 3, with a Group Play doubleheader on ESPN as the New York Knicks visit the Milwaukee Bucks at 7:30 p.m. ET and the Denver Nuggets host the Dallas Mavericks at 10 p.m. ET.
All 30 NBA teams will play four Group Play games on Tuesdays and Fridays in November. Eight teams will advance to the single-elimination Knockout Rounds, which culminate with one team winning the NBA Cup at T-Mobile Arena in Las Vegas as the In-Season Tournament champion on Dec. 9.
“The Nike NBA City Edition platform features robust, hyperlocal stories from each of our NBA teams, creating a tapestry of the history of our game, its teams and the cities that support them,” said Christopher Arena, Head of On-Court and Brand Partnerships at the NBA. “It’s fitting that our 2023-24 Nike NBA City Edition uniforms will make their on-court debut during our inaugural NBA In-Season Tournament, as teams build upon the moments that define their franchises through their quest for the NBA Cup.”
“The game’s past, present and future is deeply embedded in our innovation, which includes how we help all people experience the game in new ways,” says Sonja Henning, North America Vice President, League Partnerships, NIKE, Inc. “The Nike NBA City Edition uniform continues to be an incredible canvas to tell the stories of these basketball communities. In working with teams across the NBA, we’re able to collectively bring the best elements of each franchise to the uniforms, and we’re able to express that identity during new moments, like the league’s In-Season Tournament.”
Launched in tandem with the uniforms, and inspired by their designs, Wilson and New Era unveiled their own respective 2023-24 City Edition products. The Wilson NBA City Edition basketball collection, available in Collectors and Standard versions, features unique, limited-edition designs inspired by the culture of each team’s hometown. New Era similarly launched limited-edition headwear, also available today. The City Edition product is available on Wilson.com, NewEra.com, NBAStore.com and select retailers globally.
Earlier this week, the NBA unveiled the official courts that teams will play on throughout the NBA In-Season Tournament. The courts, which will be used for Group Play and the Quarterfinals, showcase a distinctive design scheme league-wide, making it instantly clear to fans when a game carries NBA In-Season Tournament implications.